Press Release

A Biennial of Creative Video

GUGGENHEIM MUSEUM AND YOUTUBE LAUNCH SEARCH FOR THE WORLD’S MOST CREATIVE ONLINE VIDEO

PRESENTED IN COLLABORATION WITH HP

YouTube Play. A Biennial of Creative Video

Distinguished jury to select videos from YouTube global community for presentation at Guggenheim museums worldwide on October 21, 2010

(NEW YORK, NY; and SAN BRUNO, CA – June 14, 2010) — The Solomon R. Guggenheim Foundation, together with YouTube, the world’s largest online video community, today announced the launch of YouTube Play. A Biennial of Creative Video.  A collaboration with HP, YouTube Play was conceived to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Open to the global online community, YouTube Play is the most inclusive international search for new creative video. A jury of experts comprising celebrated figures from the worlds of art, design, film, and entertainment will select up to 20 videos submitted from around the world to be presented at the Solomon R. Guggenheim Museum on October 21, 2010, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice. The works will also be available to a worldwide audience on the special YouTube Play channel at youtube.com/play.

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