• The Anniversary will preside over all the Museum’s activities from October 2016 through October 2017.
• “Art Changes Everything” is the concept running through the year-long celebrations.
• A special art program and offering the Museum spaces to young Basque artists and to the local cultural agents are among the key features of the Anniversary
INTRODUCTION
In October 2017, the Guggenheim Museum Bilbao will celebrate the 20th Anniversary of its opening, which brought Bilbao to the forefront of the international art scene and signaled the massive arrival of tourists to the city. One year before this milestone, the Museum is presenting the preliminary program of special activities which will be held throughout the next twelve months, targeted at both local society and visitors. The goal of the program is to strengthen the Museum’s position as a benchmark institution on the international art scene and to enhance its appeal to attract visitors globally. It also aims to build closer ties with the local scene by engaging the artistic and cultural community, renew the Museum’s commitment to its artistic heritage, and consolidate its position as an driving force of economic, social, and cultural dynamism in Bilbao, Bizkaia, and the Basque Country.